Job title: Content Development and Education Manager (CDEM)
Company: Gulf States Toyota
Job description: Living Our Values
All associates are guided by Our Values. Our Values are the unifying foundation of our companies. We strive to ensure that every decision we make and every action we take demonstrates Our Values. We believe that putting Our Values into practice creates lasting benefits for all of our associates, shareholders, and the communities in which we live.Why Join Us
- Career Growth: Advance your career with opportunities for leadership and personal development.
- Culture of Excellence: Be part of a supportive team that values your input and encourages innovation.
- Competitive Benefits: Enjoy a comprehensive benefits package that looks after both your professional and personal needs.
Total Rewards
Our Total Rewards package underscores our commitment to recognizing your contributions. We offer a competitive and fair compensation structure that includes base pay and performance-based rewards. Compensation is based on skill set, experience, qualifications, and job-related requirements. Our comprehensive benefits package includes medical, dental, and vision insurance, wellness programs, retirement plans, and generous paid leave. Discover more about what we offer by visiting our page.A Day In The Life
The Content Development and Education Manager (CDEM) will lead and drive a world class performance culture by owning the creation, delivery, and measurement of GST’s dealership retail training content. The CDEM position will be accountable for creating an in-dealership training culture and leveraging technology to develop, deliver and manage content through a multi-channel strategy. These responsibilities extend beyond traditional variable operations and into a comprehensive approach supporting Service, Parts, and Technical Training. This position is under the leadership of, and reports to, the Senior Manager, Communication, Consulting and Training.As a Content Dev & Edu Mgr you will:
- Conduct needs assessments, identifying specific performance and knowledge gaps for Toyota dealership associates
- Collaborate across departmental lines and manage the development of content in cooperation with supervisor and Senior Leadership of those departments (Sales, Service, Parts and Technical).
- Develop and implement training materials in support of multiple learning styles (visual, auditory, kinesthetic).
- Follow department standards and templates specific to instructional strategies and delivery methods. Examples are dealership/Toyota on-boarding roadmap, short classes/videos with quizzes (sales manager led training), CDEM Instructor led training (virtual and in-person), quick 60 second how-to-videos, etc.
- Seek out leading training topics, outside partners and influencers to supplement and increase value of training.
- Execute comprehensive training plans across GST’s dealer body; proactively engage with dealer management, dealership sales associates and GST field team to ensure they understand content, platforms, classes, and value added by CDEM and GST team (frequency and quality of training are essential elements).
- Demonstrate outstanding presentation/facilitation skills to educate sales managers and dealership associates through various platforms. Delivery platforms include but aren’t limited to Instructor led training, video content, and on-line courses.
- Own implementation of product training to support new model launch and sustainment of all Toyota vehicles (includes virtual launches, ride & drive events, classroom and in-store training).
- Educate dealership personnel on manufacturer programs and vehicle technology to ensure customer satisfaction (Toyota Safety Sense, Toyota Care, Audio/Multi-Media, Connected Services, 1st Service Appointment, etc).
- Work closely with GST Field Team and outside vendors on training dealership sales and internet teams in regards to GST initiatives (i.e. internet lead handling, appointment setting culture, digital retailing processes, phone skills, etc).
- Create and ‘kaizen’ training delivery plans to be informative and relevant.
- Develop and implement training evaluation tools to measure the success of our training. The four levels to measure effectiveness and hold ourselves accountable for are reaction, learning, behavior, and results.
- Monitor utilization of Engage app/website, virtual training, content usage rates, text click thru rates, and other training resources; review and plan with GST field team and dealer management to increase usage (ongoing meetings and one-on-one training as required).
- Manufacturer sales certification program for dealership personnel that includes monitoring reporting and following up as necessary to ensure compliance.
- Develop and share best practices to drive a comprehensive training culture with an emphasis on leveraging technology and extending knowledge to support service and parts.
- Must innovate and be a catalyst to drive positive change through training content development and delivery tools.
- Monitor technical training tools and assess industry best practices to assure our programs are best in practice.
- Responsibly receive, transmit, and handle consumer and customer data per applicable policies and procedures.
- Review and follow data privacy practices, policies, and guidelines.
What We Need From You
- Bachelor’s Degree Req
- 7-9 years
- Must be willing to relocate to and within the Gulf States Toyota Region (Texas, Mississippi, Louisiana, Arkansas, & Oklahoma)
- Ability to communicate effectively
- Ability to teach and facilitate learning
- Demonstrate self-management, time management, and process management skills
- Demonstrate problem solving and performance analysis skills
- Ability to influence others (negotiating skills, persuasiveness, & tenacity to follow)
- Ability to promote, coordinate, and drive change
Physical and Environmental RequirementsThe job requires significant domestic travel. As a result, the duties for this position occur in various places including, but not limited to an office environment, car dealerships, and semi-industrial settings. The associate will regularly be exposed to wet and/or humid conditions, areas in which moving mechanical parts, fumes, toxic or caustic chemicals are present, and outside weather conditions. The noise level for this position will vary and the associate may be exposed to loud noise levels.Travel Requirements
80%Join Us
The Friedkin Group and its affiliates are committed to ensuring equal employment opportunities, including providing reasonable accommodations to individuals with disabilities. If you have a disability and would like to request an accommodation, please contact us at TalentAcquisition@friedkin.com. We celebrate diversity and are committed to creating an inclusive environment for all associates.We are seeking candidates legally authorized to work in the United States, without Sponsorship.HP125
Expected salary:
Location: Katy, TX
Job date: Sat, 05 Apr 2025 05:13:21 GMT
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