Job title: Facebook and Google Ads Marketing Expert
Company: Anytime Fitness
Job description: Benefits:
- 401(k)
- 401(k) matching
- Company parties
- Competitive salary
- Dental insurance
- Employee discounts
- Free uniforms
- Health insurance
- Opportunity for advancement
- Paid time off
- Signing bonus
- Training & development
- Vision insurance
- Wellness resources
We are a multi-unit, multi-brand franchisees with operations in multiple states, and currently expanding in to more markets across the country, with a strong growth trajectory.We are seeking a skilled Contract Freelance Paid Ads Marketer to enhance our advertising efforts on Meta and Google platforms. The ideal candidate will have at least three years of marketing experience, with a strong focus on digital advertising. As a crucial member of our marketing team, you will be responsible for creating, managing, and optimizing our paid ad campaigns to achieve specific marketing objectives.Responsibilities:
- Design and implement effective marketing strategies on Meta platforms (Facebook, Instagram) to increase brand awareness and lead generation.
- Manage daily account responsibilities associated with Google Ads, Facebook, and Instagram advertising.
- Create compelling ad copy, select target audiences, and design ads that align with our brand’s image and objectives.
- Analyze campaign performance data and adjust strategies accordingly to maximize ad spend ROI.
- Prepare detailed performance reports using Meta Ads Manager and Google Ads Manager.
- Collaborate with other team members to align ad campaigns with broader marketing strategies.
- Stay up-to-date with industry trends and make recommendations for adjustments to ad strategies and tactics.
Requirements:
- 3+ years of experience in marketing with a significant focus on digital advertising.
- Proficient in managing and optimizing Meta Ads (Facebook and Instagram).
- Ability to create targeted ad campaigns, analyze data, and adjust tactics for optimal results.
- Strong copywriting and visual storytelling skills.
- Excellent communication and project management abilities.
Desired Skills:
- Experience with A/B testing and other testing metrics.
- Knowledge of additional PPC platforms (e.g., Google Ads, LinkedIn Ads) is a plus.
Expected salary: $50000 – 70000 per year
Location: Richmond, VA
Job date: Wed, 19 Feb 2025 23:27:25 GMT
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