Job title: Content Marketing and Communications Lead
Company: Hearst
Job description: Job Description:CDS Global is seeking a dynamic and experienced Content Marketing and Communications Lead to lead our content strategy and execution across multiple platforms. This role is critical in shaping our brand voice, engaging target audiences, and driving measurable business outcomes. As a key leader in our marketing team, you’ll oversee content strategy, development, optimization, internal and external communications, and brand initiatives.Why Join Us:
- At CDS Global, you’ll have the opportunity to shape a key pillar of our marketing strategy, work with a talented team, and drive meaningful impact. We offer a collaborative environment, opportunities for growth, and a chance to lead innovative content initiatives.
Apply Today:
- If you’re passionate about content marketing and ready to make a difference, we’d love to hear from
ESSENTIAL FUNCTIONS
Content Strategy & Development:
- Develops and executes a comprehensive content strategy aligned with CDS Global’s mission, business objectives, and KPIs.
- Leads the ideation and creation of high-quality, engaging content across formats such as blog posts, case studies, videos, infographics, webinars, newsletters, and social media.
- Plans and maintains a content calendar optimized for SEO, traffic growth, and business priorities.
- Leverages industry trends, emerging technologies, and AI responsibly to innovate and enhance content production.
Performance Optimization:
- Monitors and analyzes content performance metrics to refine strategies and improve outcomes.
- Owns SEO initiatives to drive organic traffic, keyword rankings, and domain authority.
- Utilizes insights to inform content syndication, pipeline development, and campaign success.
Internal Communications & Brand PR:
- Manages internal communications to ensure alignment across teams and initiatives.
- Leads public relations efforts, including agency management, media relations, awards submissions, and paid media placements.
- Collaborates with stakeholders to maintain a consistent brand voice across all platforms.
Cross-Functional Collaboration:
- Partners with product, product marketing, demand generation, and design teams to ensure cohesive messaging and alignment with strategic goals.
- Manages relationships with freelance writers and external content creators to produce impactful campaigns.
- Oversees content development for key marketing events and partner initiatives.
Social Media & Newsletter Management:
- Drives social media strategy and execution to expand brand reach and engagement.
- Owns the production and evolution of our newsletter, ensuring it delivers value to key audiences.
Content Promotion & Campaigns:
- Plans and execute content promotion strategies across various channels, including corporate websites, partner platforms, email marketing, and webinars.
- Proactively identifies opportunities to repurpose content or react to industry trends to maximize impact.
- Interacts in a cooperative and professional manner, with all levels of employees, vendors and/or clients, in a team environment.
- Organizes tasks and resources to complete work and meet deadlines according to established departmental procedures.
- Follows CDS Global ergonomic and safety policies.
ADDITIONAL DUTIES AND RESPONSIBILITIES
- Performs additional duties as required or requested.
KEY MINIMUM QUALIFICATIONS, EXPERIENCE, & SKILLS
- Bachelor’s degree or equivalent professional experience in product management, marketing, communications, journalism, public relations, or relevant field.
- Eight or more years of proven experience in content marketing, communications, or a related role, preferably in B2B or subscription industries.
- Strong knowledge of SEO, content analytics, and performance optimization techniques.
- Exceptional storytelling, writing, and editing skills with an eye for detail and clarity.
- Ability to manage multiple projects, meet deadlines, and thrive in a fast-paced environment.
- Experience with content management systems, analytics tools, and marketing platforms.
- Collaborative mindset with the ability to lead and inspire cross-functional teams.
- Experienced in working closely with product management, sales, and marketing teams to drive sales enablement and marketing execution.
- Strong business acumen, with the ability to understand critical customer challenges and translate product capabilities into meaningful business value.
- Excellent time management, organizational, and prioritization skills. Proven ability to be proactive, hardworking, and motivated. Excellent work ethic.
- Highly collaborative team player, comfortable in fast-paced, dynamic environments.
- Excellent verbal and written communication skills.
What you can expect when you join CDS Global:
- Grade Pay Range: $65,936.00 – $90,000.00. Starting salary is dependent on candidate qualifications and experience.
- Additionally, this role is eligible to participate in the company’s bonus program beginning in XXXX.
- Full time benefit eligible employees reimbursement up to $750 per month for qualified expenses relating to Child and Dependent Care
- Our competitive benefit packages include two options for our Medical Health Plans: High Deductible and Traditional. We also offer comprehensive Dental and Vision plans.
- In addition, we offer generous PTO, Holiday Pay, Basic/Voluntary Life and Accidental Death and Dismemberment insurance, Short & Long Term Disability, Wellness and Tuition Reimbursement Programs.
- Our 401(k)-retirement saving plan allows you to start contributing immediately to your retirement account.
- CDS Global will provide eligible employees with paid parental leave for new parents.
EOE/AA Employer including Vets and DisabledThe above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be a complete list of all responsibilities, duties and skills required of personnel assigned to this job.We strive to create an environment that brings the power of diversity to life.
Post Offer, Pre-employment background check(s) conducted on qualified candidates.
Post-offer, pre-employment drug/health screening(s) required for some positions.
EOE, including disability/vets#LI-Remote
Expected salary:
Location: Des Moines, IA
Job date: Sat, 25 Jan 2025 08:22:06 GMT
Apply for the job now!