Job title: Part-time Digital Advertising & Content Designer
Company: Zaelab
Job description: As a Part-time Digital Advertising & Content Designer, you will create compelling static, video, and GIF ads for paid media campaigns. You will also design UGC-style content that blends seamlessly with native platform aesthetics, focusing on direct-response outcomes. Collaborating with the Paid Media Manager, you will ensure every piece of creative is aligned with campaign goals, resonates with target audiences, and drives performance (primarily on-site purchases).Your Responsibilities
- Design high-quality static, video, and GIF creatives for Meta, Google Display, TikTok, Pinterest, and email campaigns.
- Develop UGC-style content designed to look authentic and platform-native, optimized for direct-response objectives.
- Ensure designs adhere to platform specifications and brand guidelines.
- Work closely with the Paid Media Manager to align creative with performance data and campaign strategies.
- Ideate and experiment with new creative approaches to improve key performance metrics.
- Stay current on platform-specific trends and design best practices.
Requirements
- 1–3 years of experience in graphic design, with a focus on digital advertising or content creation.
- Proven experience designing for direct-to-consumer (DTC) brands, with an understanding of performance-driven marketing.
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and/or other design tools.
- Experience creating video and GIF content for platforms like TikTok, Pinterest, and Meta.
- Familiarity with UGC-style content creation and a strong sense of platform-native aesthetics.
- Direct-response marketing mindset with an ability to craft content that drives conversions.
- Freelance or agency experience is a plus.
- Strong portfolio showcasing direct-response creative across various platforms.
Expected salary:
Location: USA
Job date: Fri, 20 Dec 2024 23:06:58 GMT
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