Job title: Linear TV Expert (Freelance/Consultant)
Company: RevCats
Job description: Underscore Marketing is an agency providing nimble, data-driven media solutions and best-in-class analytics that empower life sciences brands to work smarter in reaching patients, caregivers, HCPs, and payors. With team members located throughout the US and the world, Underscore prides itself on its core values of Confident Leadership, Top-Notch Expertise, Mindful Innovation, Cross-Functional Collaboration, and Assuming Positive Intent.Linear TV Planner, Buyer, and Trafficker (Freelance/Contract)Position Overview: We are seeking a highly skilled and experienced Linear TV Planner, Buyer, and Trafficker to join our team on a freelance or contract basis. This role is ideal for a strategic thinker with a deep understanding of the linear TV landscape, strong negotiation skills, and the ability to manage end-to-end TV advertising campaigns. The ideal candidate will have a proven track record in TV media planning, buying, and trafficking, with specific experience in the pharma industry. The role requires availability during regular US business hours and offers flexible working conditions.Key Responsibilities:TV Planning:
- Develop comprehensive linear TV media plans that align with client objectives, budgets, and market conditions.
- Conduct market research to identify target audiences and optimal TV channels, including both traditional and connected TV/OTT platforms.
- Analyze historical data and current trends to forecast and optimize TV campaign performance.
- Collaborate with clients and internal teams to understand campaign goals, ensuring alignment with broader marketing strategies.
TV Buying:
- Negotiate with TV networks and vendors to secure the best rates and placements for pharma clients, with a focus on maximizing ROI.
- Manage and allocate budgets effectively across various TV channels, including cable, broadcast, and OTT networks.
- Monitor and adjust media buys to optimize campaign performance and achieve client objectives.
- Handle reconciliation tasks, such as verifying spot delivery and negotiating make-goods as needed.
TV Trafficking:
- Ensure accurate and timely delivery of TV advertisements to networks, including managing clearance and approval processes.
- Coordinate with creative teams to obtain, review, and traffic ad materials.
- Troubleshoot and resolve any issues related to ad delivery, placement, or performance.
- Track and report on the performance of TV campaigns, providing insights and recommendations for continuous improvement.
Qualifications:
- Director or VP-level experience in TV buying, planning, and trafficking.
- Mandatory experience in the pharma industry.
- Proven expertise in linear TV planning, buying, and negotiation with networks.
- Experience with traditional TV, cable, and broadcast networks, as well as knowledge of connected TV and OTT platforms.
- Strong relationships with TV networks and the ability to negotiate effectively.
- Deep understanding of the TV trafficking process, including standards and clearance approvals.
- Experience in reconciliation and finance aspects of TV buying.
- Ability to work independently, proactively solving problems and meeting deadlines.
- Availability during regular business hours for effective communication with networks.
Work Schedule and Location:
- The candidate must be US-based, with a preference for those in the Eastern Time Zone, due to the importance of marketplace knowledge and relationships with TV networks.
- The role requires availability during regular business hours, with flexibility for daytime communication.
- The position offers flexible working conditions but cannot be performed solely during evenings or nights.
Additional Skills for Success:
- Strategic thinking to develop and implement effective media strategies.
- Strong problem-solving aptitude for identifying and addressing challenges creatively.
- Time management skills to prioritize tasks and meet deadlines efficiently.
- Collaborative mindset to work effectively with cross-functional teams and clients.
- Adaptability to stay flexible and responsive to changing market conditions and client needs.
This freelance position offers the opportunity to work with a diverse range of clients and campaigns, providing a challenging and rewarding environment for the right candidate. If you have a passion for TV media and a track record of success in planning, buying, and trafficking, we would love to hear from you!Underscore Marketing is an equal-opportunity employer. We believe that innovation is born out of diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate
Expected salary:
Location: USA
Job date: Thu, 29 Aug 2024 03:11:01 GMT
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